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Microsite
A microsite generally refers to a small, usually independent website (unlike a sub-domain or directory of another website), that is a supplement to a primary or "parent" website. Often consisting of a single page, but could be any number of pages, a microsite may display a similar look and feel to its parent website, but is considered a separate entity containing unique information.
Why implement a microsite?
- Supplement a corporate website with new or different information
- Supplement a corporate website that may have policies or technological barriers to support optimal search engine optimization
- Supplement or act as a unique landing page for a pay per click advertising campaign
- Target niche audiences that may not have responded to content on your corporate site
- Assist in building external, relevant links to your corporate website and generate additional traffic
- Test various microsites against each other to compare design/layout, target keywords, visibility within search engines, bid prices, positions, ad copy creative etc. and their results on conversion rates
- Utilize as a marketing/landing site for e-marketing campaigns
- Utilize as a targeted site for specific brands, products or services
- Support a promotional event
- Launch a product
- Educate a target audience
- Entertain a target audience
- Provide corporate information/announcements
- Perform fundraising activities
- Combat anti-company websites
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